Role of Instagram Influencers in Creating Dissatisfaction among Users
Abstract
Instagram has now become the famous social networking site. Young people, particular, prefer it for its endless stuff, due to its easy of use, and socialization opportunities. This study investigates the “Role of Instagram Influencers in Creating Dissatisfaction Among Users” through the survey method as a tool of data collection. It targeted 500 general public. The current study's goal was to investigate the role of Instagram influencers in todays generation mindset get to know these influencers control our us and determine the interest and attitude towards Instagram influencers. This study apply Uses and Gratification Theory and Magic Bullet Theory as a theoretical framework for evaluation the role of Instagram influencers in creating dissatisfaction among users. Questionnaire was used as a tool of survey. Researchers applied simple random sampling. Researcher has taken the sample of 500 entries. Thus, the result of the study found that majority of the respondents said that they follow Instagram influencers. Most used social site is Instagram and most follow is Instagram influencers in this app. These influencers create dissatisfaction in them they feel negativity from these Instagram influencers because what they show in their stories and feed its totally unrealistic for their users most of the teenagers follow Instagram influencers and these influencers largely influence them and control them from their pages. According to results Instagram influencers creating dissatisfaction in their users from these influencers largely impact in our mind in a form of negativity.
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